Target Audience's
With Horror films and films in general, there is always a target audience. You have to plan on what kinds of people are going to want to watch your film. This looking at age,gender, race and social class. Once you have decided what your target audience is then you need to look at what kinds of horror would attract that kind of person. For Example; If your target audience is teenage males, then it may be clever to cast a young attractive female as the victim or leading lady. This means that you have to talk to your target audience to see what kind of things that they like, pinpointing on the best ideas to put into your video/film. The main thing with any film is making sure that your audience is happy and satisfied. With horror films people want to be scared so you need to find the most effective way in doing that.
Our Target Audience
Young Adults
During our planning, he picked a specific audience that we wanted to attract to watch our film. We decided that having Young Adults was our best choice. We chose this because we ourselves were young adults so we didn't have to do too much research on what that age group wanted in horror film. It is also the most easily targetable age group due to social media being a main platform of advertising now. They are also the most open to watching horror movies, and they also tend to watch them in large groups with their friends, this will provide the greatest revenue possible and the most exposure for our movie.
Why slasher?
We also wanted to use young adults because we were set at that point that we wanted to do a slasher film, and from our own knowledge we knew that young adults and people of your age would like slashers due to the amount of blood and gore involved. Slasher films are usually are a quicker pace than other horror movies due to the fighting and murders, as a result of the quicker pace and the increasing tenseness of the movie it will be more appealing to the younger audience.